I had my first fundraising experience in organizing an event for my children’s primary school, enabling the school to develop some extra services on top of the regular program.

As Executive Director of Alzheimer Netherlands I was also Head of Fundraising and involved in all fundraising efforts. I increased the income of the association from €2.5 to €6 million in six years’ time. The main causes of this increase were increased annual giving, setting up a door-to-door collection and more sophisticated legacy fundraising.

At ADI I increased the number of partnerships from less than 5 to over 25 with most donors providing annual grants or sponsorship.